Quality is top of mind at NSMX before data collection even starts. As the pioneer & expert of online research, we’re dedicated to the continuous quality amelioration via various process evolution and technological developments. Quality testing (employing quality, logic and plausibility checks)is an integral, ongoing constituent of all the projects until those are delivered successfully. For instance, all survey links programmed in-house or by third party vendors are tested based on test cases prepared for a particular survey. Fraudulent survey takers and bad data from samples is eliminated using quality control measures. The same follows for other sub processes as well. Our Quality Assurance team also performs multi-platform and cross device testing to ensure appropriate survey behaviour, data gathering and optimal respondent experience. You only get reliable, decision-ready results that you can count on.