Sampling & fieldwork is the bedrock of market research where a set of respondents from a statistical population is selected to represent a specific market, audience, political base or customer base(depending on the goals of the market research project), and data collection process is administered and executed to make gathered data ready for analysis. When working with NSMX, a client can rest assure that all areas of concentration are being covered when it comes to giving them the best representative sample available. We’ve proven expertise in all methods of qualitative, quantitative and other types of research field management. Whether you need general consumers or high calibre, hard to source business respondents, our fieldworkers have the experience to source them.